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| Current News | ||
| May 18, 2009 | ||
| POTBELLY SANDWICH WORKS | ||
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PALM+HAVAS Chicago has created a new, multi-channel campaign for Potbelly Sandwich Works to promote the store's new menu item, the "BIGS." The campaign uses an engaging mix of print, out-of-home, transit, in-store, radio and online to hype the more satisfying new sandwiches, which are 30 percent larger than Potbelly Originals and cost just a dollar more. Nicknamed the "Satisfying-er" campaign, the new work rolls out this month in markets across the country including Chicago, Washington D.C., Dallas, Philadelphia and Minneapolis.
» Press Release » View "Bigger-er" » View "Fulfilling-er" » View "Gratifying-er" » View "Satisfying-er" » "Hungrier-er" in Red Eye |
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