Current News
May 18, 2009
POTBELLY SANDWICH WORKS
	PALM+HAVAS Chicago has created a new, multi-channel campaign for Potbelly Sandwich Works to promote the store's new menu item, the "BIGS." The campaign uses an engaging mix of print, out-of-home, transit, in-store, radio and online to hype the more satisfying new sandwiches, which are 30 percent larger than Potbelly Originals and cost just a dollar more. Nicknamed the "Satisfying-er" campaign, the new work rolls out this month in markets across the country including Chicago, Washington D.C., Dallas, Philadelphia and Minneapolis. » Press Release » View "Bigger-er" » View "Fulfilling-er" » View "Gratifying-er" » View "Satisfying-er" » "Hungrier-er" in Red Eye